AdBlock is a popular browser extension with over 60 million users, designed to block ads, enhance privacy, and improve browsing speed. Read our detailed review to see how it performs. | ||
Key Features A summary of the most important features offered by each extension. |
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Our Rating Tooltivity's expert review score for each extension, based on hands-on testing and research. | 8.4 Winner in this category | 8.2 |
Total users Total active users across all major browsers: Chrome, Edge, Firefox, and Safari. | 1,000,000 | 76,543,424 Winner in this category |
Total ratings Total number of user ratings received across all supported browsers. | 8,802 | 295,546 Winner in this category |
Average rating Average user rating across all browsers, calculated from available store ratings. | 4.8 ⭐ Winner in this category | 4.2 ⭐ |
Entry Level Price The minimum price required to start using the extension. "Free" means a free tier is available. | Free | Free |
Chrome User rating and stats for the extension on Chrome browser. | ![]() 4.8 3.24 Average Chrome Web Store rating from the last 100 reviews 1.0M+Users Winner in this category | ![]() 4.5 2.43 Average Chrome Web Store rating from the last 100 reviews 58.0M+Users |
Edge User rating and stats for the extension on Edge browser. | - | ![]() 3.8 3.62 Average Microsoft Edge Store rating from the last 100 reviews 17.3M+Users Winner in this category |
Firefox User rating and stats for the extension on Firefox browser. | - | ![]() 4.2 3.73 Average Mozilla Firefox Add-ons Store rating from the last 100 reviews 1.3M+Users Winner in this category |
Safari User rating and stats for the extension on Safari browser. | - | - |
Features Tooltivity's expert score for the 'Features' aspect of each extension. | 8.0 Merlin AI offers a variety of features including summarizing, writing, coding, diagramming and more. It supports multiple AI models such as GPT-4, Claude and Gemini and allows users to create custom AI chatbots and knowledge bases. The platform also integrates with the web and files in real time. However, some features, such as PDF summarization, are not as robust as those of specialized tools. It also lacks what we consider to be the important function of direct communication between AI and the current website. In addition, the function of direct communication between AI and the current website, which we consider important, is missing. ![]() | 8.5 Ad blocking: The free version blocks annoying advertisements on websites. With the premium version, additional functions such as the blocking of cookie banners or pop-ups can also be activated. ![]() Privacy and Security: AdBlock blocks third-party trackers on every Website and protects your privacy. It also blocking malicious ads with malware, scams, and cryptocurrency miners. ![]() Sync & Backup: With the Premium version, whitelists and user-defined rules can be synchronized across Chrome profiles. Winner in this category |
Performance Tooltivity's expert score for the 'Performance' aspect of each extension. | 7.5 Merlin is generally fast and responsive, but it can slow down browsers, especially on older hardware. There are occasional bugs and crashes, though the team releases frequent updates and improvements. | 8.0 The ad blocker extension generally works without slowing down the browser on most websites. However, recent changes at YouTube have meant that AdBlock has not yet managed to ban ads from YouTube again. Winner in this category |
Design Tooltivity's expert score for the 'Design' aspect of each extension. | 9.1 The design has a modern look and feel, with handy keyboard shortcuts and sidebar integration that make navigation easier. That said, the user interface can feel cluttered and overwhelming, especially for new users, and there are inconsistencies between the extension, web, and mobile versions. ![]() Winner in this category | 8.5 The user interface is clearly laid out. With the premium version, you can also use functions to make individual adjustments. You're in control of the look, feel, and font size of AdBlock with easy-to-use controls. There is also the Image Swap function, which will still block ads, but it will replace some ads with pretty pictures of cats, dogs, and nature. |
Value for Money Tooltivity's expert score for the 'Value for Money' aspect of each extension. | 8.2 The free plan is generous for light users, offering a substantial daily quota and access to a wide range of basic features. The Pro plan is competitively priced, especially when compared to the cost of subscribing to multiple separate AI tools, and unlocks unlimited access to all models and advanced features. However, the absence of a free trial for premium features means users must commit before experiencing the full capabilities of Merlin AI. Additionally, some users report that the query system—where different models and features consume varying amounts of daily queries—can be confusing or feel restrictive, particularly for those trying to understand how far their usage will go on each plan. Winner in this category | 7.5 The free version offers good value for money. Compared to other competitors, the premium functions may be somewhat more expensive. Some premium functions are offered free of charge by other providers. |
Ease of Use Tooltivity's expert score for the 'Ease of Use' aspect of each extension. | 8.5 Getting started with Merlin AI is straightforward—installation is quick, and the onboarding process is simple enough for most users to begin using core features right away. However, the platform’s extensive feature set can be overwhelming at first, leading to a noticeable learning curve as users explore everything it offers. Some users have expressed confusion about how the daily query limits work, how different models are selected or switched, and which features are available on each plan. Occasional bugs and log-in issues can also disrupt the workflow, requiring users to troubleshoot or reach out to support. Overall, while Merlin AI is accessible, mastering its full capabilities may take some time and patience, especially for those new to AI tools. Winner in this category | 7.8 Installation is done in one click. However, you are immediately redirected to a website that informs you that payment is required to use it. However, this is only a voluntary donation. ![]() |
Security & Privacy Tooltivity's expert score for the 'Security & Privacy' aspect of each extension. | 9.3 Merlin does not sell user data to third parties and only uses data for core functionality. The privacy policy is transparent, but some users remain concerned about the amount of data collected and the permissions required. Winner in this category | 9.0 Strong privacy protection through the premium feature malware blocking. The privacy policy is transparent without any indication of data being passed on. |
Conclusion A summary of our findings and final thoughts for each extension. | Merlin AI is a powerful and versatile tool that can really boost the productivity of a wide range of users. The integration of multiple AI models and functions into a single extension is ideal for this p However, Merlin is not completely perfect. We encountered occasional bugs, inconsistencies in the user interface and some performance issues. Pricing can also be confusing, and some features are locked behind a paywall.. Overall, Merlin AI is a good choice for anyone looking for an all-in-one AI assistant for the browser - especially if you value having multiple AI models and tools in one place. | AdBlock is a reliable tool for blocking basic ads. While it blocks most ads and still protects your privacy by preventing tracking, recent updates have failed to prevent ad videos on YouTube. It's a good choice for anyone looking for a simple and reliable adblock extension. |
Our Recommendation | In our comparison between Merlin AI and AdBlock, Merlin AI came out on top, scoring 8.4. AdBlock is the most widely used, with over 77 million users and 296k+ reviews, but Merlin AI outperformed it in our review. User reviews for AdBlock reflect our findings, while we rate Merlin AI lower than users do. Notably, Merlin AI has the highest user rating in the Chrome Web Store at 4.80, which is even higher than our rating of 8.4. In the end, the differences between these extensions are minimal, so your choice may come down to personal preference or specific features.
If you want a quick recommendation, Merlin AI is our top pick. But as always, the best choice depends on what matters most to you. |